Charcoal
#1A1A1A
Selected work / 01
All projects
01 / Brahan Vans
The brief
A quieter identity fora noisy motor trade.
Brahan Vans needed to enter a busy marketplace without borrowing the badges, speed lines and heavy visual clichés that dominate the sector.
- Sector
- Used vans & cars
- Scope
- Strategy · Identity · Digital
- Character
- Classy · Sharp · Confident
The shift
Less noise.Instil trust.
The opportunity was to move against the category rather than blend into it: less decoration, more confidence and a visual system that already feels considered before a customer ever views the vehicle.
Classy.Sharp.Confident.Considered.
The identity
A cleaner mark with its own quiet authority.
At the centre is a bespoke BV monogram: recognisable at a glance, strong on a vehicle and refined enough for every customer touchpoint.
Bodoni gives the identity its tone. Montserrat keeps the operational detail clean and direct.
Colour system
Weight, space andone precise signal.
Dark tones create presence. Stone and gallery white create room. Oxblood appears only where the brand needs a pulse—echoing a van’s rear light rather than adding decoration.
Graphite
#333333
Stone
#D6D2CC
Gallery white
#FAFAF7
Oxblood
#5B0F17
The system in use
Consistent where it matters.Distinct without shouting.
Digital direction
Before they call,the brand has spoken.
The digital experience carries the same restraint: clear stock, real value and straightforward service, expressed without noise.
Vetted stock.Real value.Straightforward service.
The result
A cleaner mark.A quieter palette.A more considered system.