Pitch black
#050505
Selected work / 02
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Brand identity · Social direction · Digital presenceEnter the case study
02 / Unified Coaching
The brief
A coaching identity built toHit harder.
Online coach George Rea needed a visual identity with the same discipline and intensity as the coaching itself—something instantly recognisable in a crowded fitness feed.
- Sector
- Online fitness coaching
- Scope
- Identity · Social · Digital
- Character
- Driven · Direct · Unmissable
The challenge
Fitness is full of noise.The message still had to land.
The task was not to make the brand louder for the sake of it. It was to give every piece of content a recognisable structure—strong enough to stop the scroll, clear enough to be understood in seconds.
StructureGuidanceAccountabilityResults
The identity
Built like a badge.Worn like a promise.
A shield, dual figure and barbell create a mark rooted in strength, partnership and progress. The yellow edge gives it an immediate signature across profile images, campaigns and coaching content.
Primary mark / 01
UNIFIED
UNIFIEDImpact yellow
#FFDA00
Steel
#A7A7A7
Chalk
#F5F5F2
georgereacoachingOnline coach · Bodybuilding · Lifestyle
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Profile presentation by BRAW Studio
Content direction
A system that can flexwithout losing its voice.
Instagram carousel
One sharp hook.A reason to keep swiping.
The carousel format turns practical coaching insight into a branded sequence. Strong opening statements create attention; a consistent frame keeps the lesson unmistakably Unified.
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The mark in use
Built to hold its ground.Wherever it lands.
The result
A stronger presence.A connected social system.A brand built to perform.